In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also other truths about contemporary B2B marketing. We talk about just how the purchasing journey is now totally fragmented and the way that neighborhood structure can help marketing experts take back control of the discovery … Read More

Mark Donnigan: It's going fantastic, Ben. I am so satisfied to be here on your show.Ben: Definitely. We're delighted to have you on the program. Especially provided the significance and the urgency of the subject we're mosting likely to be tackling over the program of this discussion also, which is one that I think is truly under-discussed. One tha… Read More